Panasonic Enters Cloud-Based Communications Market

Panasonic Cloud Business Phone System is designed in collaboration with BroadSoft.

Panasonic System Networks Company of America launched its first cloud-based services solution, Panasonic Cloud Business Phone System for small to medium-size businesses. This marks the first step into the services industry from a company that has provided telephony systems for business owners across the country. Panasonic is now expanding into services to meet changing market needs by pairing its business phones with equally reliable cloud-based voice services. The Phone System model KX-TGP551 offers scalable systems for companies with fewer than 10 employees and later this year, the company will expand its cloud service offerings further.

The Cloud Business Phone System is designed specifically to meet the communications needs of owners and operators of the nation's 5.5 million small businesses. Using cloud-based voice services provides small businesses with increased benefits such as intuitive web-based installation and the ability to enable features, or activate additional lines by simply going online, instead of relying on tech support to help., the company said. Panasonic Cloud Business Phone System is designed in collaboration with BroadSoft, a provider of software that enables the delivery of real time voice and multimedia communications services.

"We believe Panasonic's expansion into the hosted unified communications services market exemplifies its dedication to innovation and desire to meet the communication needs of its small business customers," said Michael Tessler, president and CEO of BroadSoft. "Panasonic has been a trusted brand by small businesses for decades; we share its commitment to serving this market segment, and we believe small business will benefit greatly from this comprehensive device and cloud-based communications services offering."

An off-the-shelf communications solution, the Panasonic Cloud Business Phone System includes Web-based set-up and account management. Installation is as straightforward as registering the phone online and then plugging it in directly out of the box. The suggested retail price for the basic package, which includes one corded phone and one cordless phone, is $299.99, plus $39.95 per line per month includes popular features, such as remote office, voicemail to email, conferencing and call forwarding, all of which can be tailored to fit a variety of business needs.

"The Cloud is the new frontier for major technology companies like Panasonic, and we're excited to harness it for the benefit of our customers," said Bill Taylor, president of Panasonic System Networks Company of America. "Our small business customers tell us they want a simple, easy to manage and feature-rich, customizable business phone system. Panasonic values this feedback and we have hand-picked the leading companies in their fields to help us reliably meet our customers' requests. With support from these industry leaders, we created a top-of-its-class Cloud-based hosted-voice solution to help small businesses maximize their potential."