As E-Mail Hassles Pile Up, RSS Is the Elephant in the Room - Page 2

But this foray across the boundary between professional and private has triggered a counterwave of getting even.

With little recourse as far as switching jobs in a fluttering economy, workers are reclaiming some of the personal time theyve "donated" to the always-on, always-connected workosphere.

Whether its buying movie tickets on Fandango, paying electronic bills or reading RSS feeds, people are slipstreaming personal business into their lunch breaks, commute time and spare cycles of their daily duties.

Of course, IT knows the fingerprints of the more egregious time-wasters: porn sites, sports sites, eBay and social networking communities.

And users know the workarounds, too: VPN tunnels, private e-mail accounts and IM. Its information prohibition at work, and we all know how that turned out.

Ironically, attempts to shut down information exchange have the opposite effect. A Microsoft speaker told the conference that IM traffic is now outpacing e-mail inside the Redmond firewall. And there are fundamental incentives for preserving information transparency.

The practice of mining and enhancing Google page rank reminds me of the old New York Lottery ads: You have to be in it to win it.

Technorati rates The New York Times at the top of the list for incoming links, while The Wall Street Journal is nowhere to be found in the top 50. Both business models are seriously in profit, but the Journal has sacrificed influence in the broader conversation.

Similarly, lack of IM interoperability has diluted the value of each IM platform. A kind of de facto platform has emerged, in which social networks and their directories become the routing infrastructure for point-to-point communications.

/zimages/5/28571.gifClick here to read more about social networking stretching its reach.

The winners will likely emerge from the IM components, when presence, awareness and role-based routing to devices are encapsulated in an API set.

And finally, the elephant in the room: RSS. While INBOX wrestles with the intractable problems of blurred international boundaries, too-complex authentication solutions and too-expensive computational and payment schemes, more and more of us are routing around e-mail for all but the most basic services.

IM for supply-chain communications, social networks for collaboration spaces, and RSS as the glue that ties these data points together.

/zimages/5/28571.gifSun Microsystems Inc. recently announced that it plans to adopt RSS as a transport for developer communications and community building. Click here to read more.

This real-time services fabric is that deadliest of competitors to e-mail: It shifts attention slowly and surely away from a producer-consumer economy to a publisher-subscriber ecology. Publishers use transparency to establish credibility, then trade that authority for a reliable connection with their customers.

In this new context, the customer—not the company—controls the conversation. Or to paraphrase Anthony Lye, RSS is the property of individuals, not companies. Thats why we fell in love with e-mail in the first place.

/zimages/5/28571.gifCheck out eWEEK.coms Messaging & Collaboration Center at for more on IM and other collaboration technologies. /zimages/5/77042.gif

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