Adobe Marketing Cloud Gets New Social UI
Adobe Marketing Cloud has a new social-enabled user interface and links to Adobe Creative Cloud.SALT LAKE CITY—Adobe Systems unveiled a new social-enabled user interface for Adobe Marketing Cloud and announced that the marketing cloud now links with the Adobe Creative Cloud. The Adobe Marketing Cloud provides data and insights to marketers that enable them to gauge the impact of their marketing dollars more easily and to understand how campaigns are performing. Adobe announced the new technology here at its Adobe Summit 2013, the company's digital marketing conference. The new linkage with Adobe Creative Cloud, which agency creative professionals use to build and deliver those marketing campaigns, results in an aligned marketing organization that can act and iterate at the speed of digital, creating more relevant experiences for customers and more value for the business, Adobe said. "When managing teams for creative design, advertising and analytics all under the same roof, marketers need information that paints a full picture of their business in one easy-to-access spot," Brad Rencher, senior vice president and general manager of Adobe's Digital Marketing Business, said in a statement. "Adobe Marketing Cloud now helps marketers surface valuable insights, communicate quickly across teams, and then take action, freeing them from rigid dashboards, cumbersome spreadsheets and lengthy email exchanges."
Among the new features of the Adobe Marketing Cloud is a tablet interface. Tablets have become mainstream in the enterprise and boost efficiency as employees do critical parts of their jobs on the go. Adobe Marketing Cloud has been redesigned to reflect this trend, becoming a touch-based, mobile-first platform.