Cyber Monday Sales Hit $3 Billion, Do It on Less Bandwidth
Online ordering and paying used up much less bandwidth than in the past, indicating that systems are markedly faster and more efficient than in the past.Judging from the metrics of this year's Cyber Monday sales on Nov. 30, it appears that buyers acquired more goods and spent more money -- yet they used less bandwidth to do it.
Bustling online sales, especially late in the day, sparked Cyber Monday revenues to break through the $3 billion mark for the first time, a record for a single day of online sales that beat industry analysts' projections. Adobe's Digital Index reported Dec. 1 that total online sales for Cyber Monday increased to $3.07 billion -- 16 percent over last year's total. The company had predicted the Monday following Black Friday, which has long been the busiest online sales day of the year, would improve by 12 percent to $3 billion. But all that online ordering and paying used up much less bandwidth than in the past, indicating that systems may be faster and more efficient than in the past. Verizon's Retail Index reported that broadband data usage attributed to e-commerce shopping activities on Cyber Monday dipped dramatically from the Sunday Index (Verizon charted this as 121 on Sunday versus 97 on Cyber Monday) and was actually 3 percentage points below average daily volumes -- a similar trend to last year.
Even more intriguing was that mobile traffic attributed to online shopping was also down on Cyber Monday and was 1 percentage point below average daily traffic volumes, Verizon reported.