Facebook Enables Celebs to Webcast Live via Mentions App
This is a new live streaming service similar to Meerkat and Periscope, but it has an important differentiator: Only famous people can use it.If you're a public figure, like The Rock, Taylor Swift or Barack Obama, you now have a new way to interact with your followers on Facebook. The Social Network on Aug. 5 introduced live video interaction for public figures via Facebook Mentions, a new app that enables athletes, musicians, politicians and other influencers to talk with their fans and each other. Mentions is a new live streaming service similar to Meerkat and Periscope in that a smartphone videocam is used as the creation device, but it has an important differentiator: Only famous people can use it for broadcasting on Facebook. So anytime they want, verified public figures can sign into their Facebook pages, log into the Mentions app, start Webcasting live from wherever they may be, and deliver whatever message they want to their Facebook News Feed followers. We'll soon be seeing a lot of famous people talking live on Facebook from red carpet events, exotic locations—or even from their own living rooms and pool patios.
By the way, a public figure, as defined by Facebook, is a "verified account of a politician, actor, musician, athlete, etc." Thus Facebook itself, through its internal verification process, decides who can access and use this app.