Facebook Powers Up Video Quality With QuickFire Acquisition
QuickFire's software speeds up the tedious encoding of videos by orchestrating multiple core processors to work together in an efficient manner.Facebook has made a move to improve the quality of its increasing amount of video content by acquiring San Diego, Calif.-based QuickFire Networks, whose specialty is lowering the bandwidth requirements for videos without sacrificing quality. Financial details were not released. QuickFire Networks' custom software platform greatly reduces video file sizes and upload times. It will make the processing and deployment of Facebook's quickly increasing amount of video content, both in advertising and from its content partners, much more efficient. QuickFire's software speeds up the tedious encoding of videos by orchestrating multiple core processors to work together in an efficient manner. It uses different profiles for frame rate, resolution, color and audio settings for various platforms and custom-designed motherboards built to accommodate up to 11 high-end Intel Core i7 processors.
At this time, an estimated 1 billion videos per day are viewed on the social network, which currently lists 1.35 billion users. The amount of video on Facebook's news feed more than tripled in 2014, and the company is planning to tweak the Website's design so marketers can more easily buy video ads and monitor their campaigns.