Google Expands Cloud Platform via Anvato Acquisition
Aiming to grow its cloud platform, Google acquired Anvato, which calls itself the only company that can stream and monetize video to any device.Google acquired Anvato, the maker of a software platform that fully automates the encoding, editing, publishing and distribution of video content across multiple platforms. Google announced the purchase, sans financial details, in a July 7 blog post, saying that Anvato will join the Google Cloud Platform team. Anvato brings with it an impressive roster of TV operators and broadcasters, including NBCUniversal, Univision and Fox Sports, and will enable Google to compete against Amazon Web Services and Microsoft's Azure Media Services. "In recent years, the adoption of over-the-top (OTT) technologies has emerged as a critical platform for delivering rich audio, video and other media via the Internet," Belwadi Srikanth, senior product manager of Google Cloud Platform, said in the post.
"With OTT adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device," Srikanth continued, "be it their smartphone, tablet or connected television."