Google Search Experiments With HTTPS as Ranking Factor for Sites
Since HTTPS Websites are more secure, Google is looking at the idea of using that feature as another way to rank safe sites higher in Google Search.Google Search has been testing the idea of placing Websites higher in search rankings when they use strong HTTPS encryption by default. The idea, according to Google, is that by encouraging the use of those sites, it will help to make the Internet a safer place. The HTTPS experiments were announced by Google webmaster trends analysts Zineb Ait Bahajji and Gary Illyes in a recent post on the Google Webmaster Central Blog. "Security is a top priority for Google," wrote Bahajji and Illyes. "We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google." Earlier this summer at its annual Google I/O Developers Conference, the company called for efforts to use "HTTPS everywhere" on the Web, they wrote, to help make the Internet safer for users. In addition, more and more Webmasters are adopting HTTPS (also known as HTTP over Transport Layer Security, or TLS) on their Websites, they added.
"For these reasons, over the past few months we've been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms," they wrote. "We've seen positive results, so we're starting to use HTTPS as a ranking signal. For now, it's only a very lightweight signal—affecting fewer than 1 percent of global queries, and carrying less weight than other signals such as high-quality content—while we give Webmasters time to switch to HTTPS."