IBM Delivers Cloud Solutions for the C-Suite
IBM announced a set of new cloud solutions aimed at all the roles of executives in the C-suite.IBM has announced a set of new cloud solutions designed to meet the needs of C-suite executives while reducing tension between line-of-business leaders and the IT department. Announced at IBM’s Smarter Commerce Global Summit 2013 in Monaco, the new IBM cloud solutions include a big data and social analytics solution that chief marketing officers (CMOs) can use to get an emotional reading on how customers view their brand. IBM said that although technology decisions have been made historically by CIOs and IT department heads, the C-suite is adopting cloud computing because they see its ability to transform their front-office processes—marketing, procurement, supplier management, human resources and legal. In fact, Gartner estimates that by 2017, CMOs will spend more on IT than CIOs. “The cloud opportunity is helping C-suite leaders reshape customer experience," said Paul Papas, global leader for Smarter Commerce at IBM Global Business Services, in a statement. “As part of IBM's digital front office strategy, we see these 100 cloud applications as a way for business leaders to improve customer experience, reach new customers, generate new revenue streams and become more competitive in their industry.”
IBM’s new cloud solutions add to Big Blue’s growing portfolio of cloud capabilities for business as the company continues to beef up its cloud infrastructure—most recently with its intent to acquire SoftLayer Technologies.