IBM Inks 10-Year Hybrid Cloud Deal With Shop Direct
IBM has signed a 10-year outsourcing deal to handle a hybrid cloud computing environment for British online retailer Shop Direct.IBM announced a new 10-year services agreement with Shop Direct to move the multi-brand digital retailer to a hybrid cloud model. Shop Direct said it will tap IBM’s outsourcing capabilities and the IBM Cloud for analytics, mobile, social and security services that will enable greater customer satisfaction and workforce productivity. The hybrid cloud, supported by IBM’s SoftLayer infrastructure, will deliver on-demand computing for Shop Direct, including its popular Very.co.uk flagship brand. Shop Direct is one of the UK’s largest online retailers, delivering more than 48 million products a year and serving more than a million daily visitors across a variety of online and mobile platforms. The company’s 4,000 employees work with a diverse network of partners and vendors to provide customers with a seamless shopping experience – from online browsing to point-of-purchase to delivery. IBM’s deal with Shop Direct focuses on improving the company’s customer experience in two distinct areas. First, the use of a hybrid cloud infrastructure will provide capacity on demand so that Shop Direct can react to market changes quickly and support digital initiatives, such as delivering an easier and more personalized customer experience.
Secondly, IBM will provide new, enhanced end user services for Shop Direct employees and partners across a broad range of devices to improve satisfaction and productivity across key business processes such as order taking and fulfillment. These end user services include new desktops and laptops along with secure mobile device management and support for tablets and smartphones to support a mobile workforce.