Microsoft, Adobe Partner on Azure and Creative Cloud
Microsoft announced that Adobe is moving its core cloud businesses—Creative Cloud, Marketing Cloud and Document Cloud—to the Azure platform.ATLANTA—At its Microsoft Ignite 2016 conference here, Microsoft today announced a new strategic partnership with Adobe where Adobe is moving its Marketing Cloud, Creative Cloud and Document Cloud to the Microsoft Azure cloud infrastructure platform. With this partnership, Adobe will make Microsoft Azure its "preferred cloud platform" for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud, said Shantanu Narayen, president and CEO of Adobe. Adobe officials said Azure provides Adobe with a trusted, global cloud and a data platform designed for intelligent services, including machine learning and cognitive capabilities in Microsoft Cortana Intelligence Suite and SQL Server. Under the partnership, customers of the two companies will be prepared to more readily address their digital transformation requirements and provide personalized experiences for their customers. Moreover, the companies enable users to combine the capabilities of Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365—Microsoft's cloud-based customer relationship management (CRM) and enterprise resource planning (ERP) solution. Microsoft will make Adobe Marketing Cloud its preferred marketing service for Dynamics 365. "Business leaders in every industry are focused on how to better engage their digital customers, wherever they are," said Satya Nadella, CEO of Microsoft, in a statement. "Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways."
Meanwhile, Microsoft officials said the two companies are collaborating on data integrations to ensure customers can easily work across Adobe Marketing Cloud and Dynamics 365 business applications, tapping into the products' artificial intelligence, machine learning and advance analytics. Customers will be able to use these integrations across Adobe and Microsoft solutions to create new data-driven sales and marketing capabilities.