Microsoft Names Data Center Sustainability Chief
Jim Hanna, former sustainability exec for Starbucks, joins Microsoft to help the tech titan float greener clouds.Jim Hanna has joined Microsoft as the director of data center sustainability, a newly created position. Hanna previously served as the director of environmental affairs for Starbucks, the Seattle-based coffee chain. "Over the past decade, he has driven global strategies to address sustainability issues across the company, from the supply chain to energy and water reduction to policy engagements," stated Microsoft's chief environmental strategist, Rob Bernard, in a blog post. At Microsoft, Hanna will work to minimize the environmental impact of the company's globe-spanning network of cloud data centers. Bernard added that Hanna's "experience will be invaluable in his new role, as our data centers now operate in 24 regions globally. Hanna will report to Christian Belady, general manager, data center strategy, planning and development, and will also work closely with me to address sustainability issues for our data center operations." The cost of data center power and cooling—in terms of both dollars and the effect on the planet—is a growing concern among cloud providers and organizations that run large computing facilities.
Last year, an IDC survey of 404 enterprise data center managers revealed that power and cooling made up the largest share of data center budgets at 24 percent, along with IT infrastructure itself. Two-thirds of enterprises logged a power usage effectiveness (PUE) rating of more than 2.0. PUE measures the ratio of power consumed by a data center to how it is used by IT workloads. The closer a data center's PUE rating floats around the 1.0 mark, the more efficiently it operates.