Microsoft Revamps Dynamics CRM Online Licensing for Social Update
Breaking from tradition, Microsoft readies streamlined subscription plans that bundle advanced social marketing capabilities.Microsoft's move to the cloud is not only affecting how the company delivers its business software, but also how it charges for it. Ahead of the next big Dynamics CRM Online update, expected to arrive in the second quarter, Microsoft revealed during its Convergence 2014 conference (March 4 to 7 in Atlanta), that it is taking an ax to convoluted pricing plans and the industry practice of gating software functionality—CRM in this case—behind additional licenses. "The industry standard of offering separate licenses requires significant efforts down the road, as it is really hard to quantify investments considering license fees with separate terms, options, support plans and additional integration investments that are typically not evident at the time of the purchasing decision," explained Microsoft Business Solutions licensing head Paco Contreras in a blog post. This approach leads to solutions that "require heavy lifting when it comes time to prove the return on investment," he added. Microsoft plans to make Dynamics CRM and its growing feature set easier for businesses to budget for. "As we are creating an integrated experience across sales, marketing and customer service with Microsoft Dynamics CRM, it is logical that we also bring to market integrated pricing and licensing for these solutions," stated Contreras.
Dynamics CRM Online Professional costs will remain the same at $65 per user per month, despite a major new addition, namely Microsoft Social Listening based on the company's NetBreeze acquisition. After the update, on-premise customers can subscribe to Social Listening for $20 per user per month.