Microsoft, Salesforce Team Up for Cloud Productivity
Clouds are aligning. The partnership includes initiatives that will link Windows, Office and Azure-backed cloud services to Salesforce's popular CRM platform.Microsoft and Salesforce.com announced a strategic partnership on May 29 that promises to connect Windows and Office to the popular customer relationship management (CRM) cloud ecosystem. Financial terms are being kept under wraps. The aim is to provide a more seamless, productivity-enhancing Salesforce experience to users of Microsoft's operating system and productivity software offerings. "The simple truth is that we wanted to bring more value to our mutual customers, and be each other's customers in relevant areas," said Microsoft CEO Satya Nadella during a conference call for press and analysts. Customers are hungry for Microsoft-Salesforce interoperability, claimed Salesforce's outspoken CEO, Marc Benioff, during the call. "They want this partnership badly," he said. "They want to be able to work with Office 365, they want to be able to work with Excel, with Outlook, they want to work with all of Microsoft's apps, and they want to be able to work with Salesforce." To that end, the companies are working on a Salesforce1 app for Windows and Windows Phone. "We're bringing the leading CRM application to Windows devices, both phones and PCs," announced Nadella. Currently, the sales and marketing app is available on Apple iOS and Google Android devices.
"Our new native Salesforce1 app for Windows Phones is going to give our users the power to run their businesses from their Windows Phones, and we see that in the market today," said Benioff. Preview versions of the apps for Windows and Windows Phone are planned for the fall of 2014, with a final release in 2015.