SAP Talks Up Customer 'Empathy,' Unveils New Products at Sapphire Now
SAP has made a number of announcements from its 28th annual Sapphire Now conference in Orlando, Fla., which kicked off May 17 and runs through May 19.
Much of what SAP has said thus far relates to integrating the hodgepodge of applications and services that businesses use and making them accessible from the cloud, as well as putting a focus on customers and problem-solving around their needs. During a keynote address on May 18, SAP CEO Bill McDermott (pictured) summed up the latter as "empathy."
"Everything has to start with empathy for the end user and the experience they are getting from your company," McDermott said.
"We feel strongly that design thinking and innovation is the way forward. So we truly have to understand that every encounter with our customers means we have to understand their customers," he continued. "We have to make the world run better, we have to improve people's lives one customer at a time, and that's the commitment I give to you today."
SAP is using its 28th annual Sapphire Now event in Orlando to introduce updates and announce partnerships. Here's a roundup of the news so far.
McDermott called SAP's relationship with its customers an "unbreakable covenant." And, with 76 percent of transactions running on SAP systems, it's a covenant worth $39 trillion in global commerce.