Why BYOC Trend Comes With a Ready-Made New Market
BYOC describes individuals who have their own "personal clouds" or corporate employees empowered to use public or private third-party cloud services to perform certain job roles.Hot on the heels of the bring-your-own-device (BYOD) trend is this one: bring your own cloud (BYOC). Sigh. Another market-speaking acronym aimed to promote a new IT product or service? Perhaps, but there is some substance here, not to mention a whole new market. This is because users now have the option to own a personal storage and collaboration cloud outside an enterprise's, and the idea is starting to gain traction. BYOC describes individuals who have their own "personal clouds" or corporate employees empowered to use public or private third-party cloud services to perform certain job roles. In the corporate version, BYOC involves the stitching together of enterprise and consumer software, both in the cloud and on premises, to get the job done. New Products for a New Market
The news hook here is that a group of storage device makers came out this past week with new products that make it possible for an individual to store files in a desktop device the size of a toaster and then access, share, modify or distribute them from any device through a browser at any time. Sound familiar? It's an enterprise cloud, pared down to its simplest parts.