With Greene Aboard, Google Gets More Serious About Cloud
NEWS ANALYSIS: Google isn't often late to anything, but it was late to the cloud services business. It has catching up to do against AWS, IBM and Microsoft.SAN FRANCISCO—Diane Greene, co-founder of VMware 19 years ago, made her first public appearance representing her new employer, Google, at the company's March 23 GCP NEXT 2016 here at the cavernous Pier 48 warehouse. What was the significance of her appearance? Google is signaling to the entire IT world and to Wall Street that it is getting down to serious business in the cloud services and infrastructure markets. This is happening almost exactly 10 years after Amazon sprinted ahead of every other company by launching the first public storage cloud, S3 (Simple Storage Service), on March 14, 2006. Greene (pictured) hadn't been visible for about eight years, since she was unceremoniously let go from VMware by owner EMC in 2008. Not all the details of the leadership change were for public consumption, but her firing—and subsequent resignation of her VMware co-founder husband, Mendel Rosenblum—followed a serious and lingering culture clash between the old-school East Coast company and the laid-back California firm that still hasn't completely gone away. Moving Back into the IT Limelight
Greene and Rosenblum took some time off, then moved into the venture capital world. Greene joined the Google board of directors in 2012, then started Bebop, which Google acquired in January for $380 million. Bebop was making what it described as "a development platform that makes it easy to build and maintain enterprise applications." It is likely that Bebop’s IP has been, or eventually will be, subsumed into Google Cloud Platform.
"We have Google Maps, Google Chrome, Android, Google Analytics—and our 'beyond productivity' office suite, Google Apps—that all of Google runs on," Greene said. "It's behind our culture. The collaboration, video conferencing, Hangouts, Drive, Gmail—it's what lets us be so communicative, so transparent, and so collaborative.
"There are things we can do in the virtualized environment through services, tools and tech that we can help startups get started," Greene said. "We need to get the word out about our differentiation in terms of open source, cost efficiencies and quality of of technology and our network. Google really is a network now."
The company currently has 16 major data centers around the world, with 10 more in the plans for 2016 and 2017.