Yahoo Acquires Small-Business Cloud App Provider Lexity
Lexity is an all-purpose Web site for small businesses that provides a menu of free and premium cloud services.Yahoo made a move toward the small-business sector July 31 by acquiring four-year-old Web services provider Lexity, founded by one of its former employees, Amit Kumar. Terms of the transaction were not released. When the deal closes, Lexity will become the 19th company acquired by Yahoo since Marissa Mayer became CEO a year ago. Lexity is an all-purpose portal for small businesses that provides a menu of free and premium services, including real-time analytics and customer-relationship tracking. It allows companies to obtain and store insights into various markets, as well as identify historical trends for a business's store traffic. For example, Lexity Live offers free real-time visitor tracking, analytics and insights for e-commerce. Users can add sales insights for a monthly fee. Lexity also offers connections to the Facebook Live store and the Google Shopping store for $19 per month each.
Other services now available include eCommHub ($35 per month), IncentiVibe ($20 per month and up), Justuno ($15 per month and up) and about 12 more. Some 30 more are in the works.