IBM: Big Data, Analytics to Drive $20B in Revenue by 2015
IBM upped its 2015 revenue target for big data analytics from $16 billion to $20 billion.At its annual investor briefing, IBM chairman, president and CEO Ginni Rometty announced IBM is increasing its previously stated 2015 revenue target for analytics and big data from $16 billion to $20 billion. Business analytics is one of IBM's strategic growth initiatives -- along with cloud computing, Smarter Planet and emerging Growth Markets -- that are key drivers of growth and profit within IBM's 2015 operating earnings per share (EPS) roadmap objective of at least $20. At the investor briefing, which was held February 28 in San Jose, Calif., Rometty outlined three strategic directions for IBM. One is IBM's model of continuous transformation as the company continues to remix to higher value, high-margin businesses, acquiring new capabilities through acquisitions, divesting of non-strategic assets and focusing R&D on growth initiatives like big data and analytics. This makes markets through new categories, geographies and clients; reinvents its core businesses and skill levels; and continues to generate the strong cash flow to fund the transformation, IBM said. The second strategic direction is IBM is embarking on a new era of computing --- Smarter Computing --- driven by the rise of Big Data and analytics, mobile, social and cloud technologies; built on software-defined environments and based on open platforms.
And as its third area of strategic focus, IBM is making new markets and engaging with new front-office clients --- such as Chief Marketing Officers (CMOs), Chief Procurement Officers, heads of Human Resources, and city leaders --- that IBM is serving.