IBM Smarter Commerce Gives LabelSneak Big Data Boost
IBM announced a partnership with LabelSneak to provide the online retailer with big data analytics to help it personalize its sales and marketing schemes to reach buyers.LAS VEGAS – IBM announced a collaborative arrangement with LabelSneak, a small online retailer of discounted designer menswear that is using IBM Smarter Commerce technologies to create unique shopping experiences aimed at the millennial consumer. Essentially, LabelSneak is using big data to glean insight into what millennial men are looking for in terms of clothing, and the company has seen 148 percent growth in its revenue, tripling its sales in less than one year since beginning to work with IBM’s technology. IBM made this announcement at the IBM PartnerWorld Leadership Conference 2013 here, where big data was the theme of the day. LabelSneak used IBM’s technology to learn what consumers were saying about the clothier’s latest promotions, which items were most popular at what time and when sales were most effective. LabelSneak also needed analytics to better target and mold online sales campaigns and to decide which social channels best communicated its message to attract new customers. “With consumer behavior so volatile, marketers need to know what consumers want, before the consumers do themselves,” said Ade Shannon, CEO of LabelSneak, in a blog post about his company’s work with IBM. “Besides analyzing their own data to learn how they have performed in the past, businesses need to be able to look forward and change before the market does.”
LabelSneak is an outlet store aimed at brand-aware young men offering discounts of up to 75 percent on fashion and sportswear. The company alerts consumers via social channels to personalized, limited-time sales offers. And with new deals regularly updated, the site generates large amounts of data such as tweets that include Instagram photos, Facebook comments on the most popular sales items and conversations between consumers on favorite brands through social channels, mobile and tablet devices.