LAS VEGAS – IBM announced a collaborative arrangement with LabelSneak, a small online retailer of discounted designer menswear that is using IBM Smarter Commerce technologies to create unique shopping experiences aimed at the millennial consumer.
Essentially, LabelSneak is using big data to glean insight into what millennial men are looking for in terms of clothing, and the company has seen 148 percent growth in its revenue, tripling its sales in less than one year since beginning to work with IBM’s technology. IBM made this announcement at the IBM PartnerWorld Leadership Conference 2013 here, where big data was the theme of the day.
LabelSneak used IBM’s technology to learn what consumers were saying about the clothier’s latest promotions, which items were most popular at what time and when sales were most effective. LabelSneak also needed analytics to better target and mold online sales campaigns and to decide which social channels best communicated its message to attract new customers.
“With consumer behavior so volatile, marketers need to know what consumers want, before the consumers do themselves,” said Ade Shannon, CEO of LabelSneak, in a blog post about his company’s work with IBM. “Besides analyzing their own data to learn how they have performed in the past, businesses need to be able to look forward and change before the market does.”
LabelSneak is an outlet store aimed at brand-aware young men offering discounts of up to 75 percent on fashion and sportswear. The company alerts consumers via social channels to personalized, limited-time sales offers. And with new deals regularly updated, the site generates large amounts of data such as tweets that include Instagram photos, Facebook comments on the most popular sales items and conversations between consumers on favorite brands through social channels, mobile and tablet devices.
“Understanding what resonates well with millennial consumers brings insight and impact into our ability to offer the right items and to create the right promotions at the right time, and enables us to break through to this challenging and influential millennial segment,” Shannon said in a statement. “Social media is a consistent part of this segment’s daily life and is a viable and valuable way to connect with them. The collaboration with IBM and CSI’s RapidCommerce Solution is providing us the foundation to capture these insights, to anticipate consumer demand and to design a scalable platform as our business continues to grow.”
LabelSneak teamed with IBM and IBM’s business partner CSI Solution to connect with the growing marketplace of consumers who prefer to buy across online, mobile and social channels. With access to IBM Global Financing within minutes, the small retailer is using IBM Smarter Commerce technology to handle high volumes of transactions as well as the large volumes and variety of data.