IBM, Twitter Partner to Bring Social Data to Enterprises

By Darryl K. Taft  |  Posted 2014-10-29 Print this article Print
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IBM and Twitter announced a major deal that enables IBM to tap into Twitter's data feed to make that data available to businesses to use to make better decisions.

LAS VEGAS—Ever wonder what a business could do with all that data generated on Twitter every day? IBM sure has, which is why Big Blue has teamed up with Twitter to make it easy for businesses to integrate this data to accelerate product and service development by predicting long-term trends, respond to shifts in preferences and drive real-time forecasting.

At the IBM Insight 2014 conference here, Twitter and IBM today announced a landmark partnership that will help transform how businesses and institutions understand their customers, markets and trends—and inform every business decision. The alliance brings together Twitter data that distinctively represents the public pulse of the planet with IBM's cloud-based analytics, customer engagement platforms and consulting services.

"Imagine the ability to identify the birth of a trend, industry by industry," said Paul Pappas, global leader of IBM Interactive Experience.

Alistair Rennie, general manager of IBM Business Analytics, said IBM's collaboration with Twitter will focus on three areas: integration of Twitter data and IBM analytics services on the cloud, new data-intensive capabilities for the enterprise and specialized enterprise consulting.

IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, IBM's cognitive service in the palm of your hand that brings intuitive visualization and predictive capabilities to business users; and a cloud-based data refinery service that enables application developers to embed data services in applications. Entrepreneurs and software developers will also be able to integrate Twitter data into new cloud services they are building with IBM's Watson Developer Cloud or IBM Bluemix platform-as-a-service (PaaS) technology.

"Developers are important to us, which is why we're bringing this data to Bluemix," Rennie said.

Meanwhile, IBM and Twitter will deliver a set of enterprise applications to help improve business decisions across industries and professions. The first joint solution will integrate Twitter data with IBM ExperienceOne customer engagement solutions, enabling sales, marketing and customer service professionals to map sentiment and behavior to engage and support their customers better.

Moreover, IBM Global Business Services professionals will have access to Twitter data to enrich consulting services for clients across business. Additionally, IBM and Twitter will collaborate to develop unique solutions for specific industries, such as banking, consumer products, retail, and travel and transportation. The partnership will draw upon the skills of tens of thousands of IBM Global Business Services consultants and application professionals, including consultants from the IBM's integrated Strategy and Analytics practice, as well as IBM Interactive Experience, IBM's digital agency.

"Twitter provides a powerful new lens through which to look at the world—as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends," Ginni Rometty, IBM chairman, president and CEO, said in a statement. "This partnership, drawing on IBM's leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work."

In a video webcast to the audience at IBM Insight 2014, Rometty said, "Data is the phenomena of our time. It's transforming every industry and every profession. Twitter has created something extraordinary—a new and growing class of data."


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