Google Is Racing to Speed Up Designs for New Products
Google aims to bring fast decision-making to software and product development processes by using something it calls "design sprints." Here's how they work.Google knows that, by tomorrow, new ideas and innovative technology can become old quickly. For the last four years, Google has been using a speeded-up design process it calls "design sprints," which are aimed at keeping innovations fresh, and now it is planning to share the process with outside developers. The idea of taking design sprints out into the development community was announced in a July 10 posting on the Google Developers Blog written by Nadya Direkova, a staff designer and the design evangelist at Google[x]. "At Google and throughout the industry, we all agree that two things matter: design and speed," wrote Direkova. "But how can we do great design quickly? For our teams, one of our most important tools is the design sprint," which compresses a typical product design process of months or years into one made up of a week or less, she wrote. "The design sprint combines key design and research methods and focuses on a single challenge or multiple challenges in parallel," wrote Direkova. "It brings all the stakeholders—designers, developers, product managers and other decision makers—into one place to work together on a short deadline. It often leads to insights and solutions more quickly than anyone thought possible. At Google, we've been using design sprints for over four years, from external projects like Ads, Glass and Project Loon to our internal tools."
To share its design sprint concepts, Google will be hosting events for select developers in the San Francisco Bay area this summer, she wrote, to give developers opportunities to design for platforms like Glass and Android Wear or to build projects with a material design approach.