Big Data Analysis of Debate Shows Ted Cruz Grabbed Viewers' Attention
NEWS ANALYSIS: An expanded analysis of voter sentiment and reactions to the Republican candidates' debate conducted by CNBC on Oct. 28 produced some surprising results.WASHINGTON—Once again, eWEEK worked with a group of big data analysis companies to track viewer sentiment and engagement during the most recent Republican presidential candidates’ debate televised on Oct. 28. This time, however, the analysts cast a much wider net to gather data that highlighted trends that were hinted at before, but not fully confirmed by the available data. This time the data came from Twitter, as it has in the past, as well as from Facebook and Instagram. What made the data analysis more interesting than the first time was changes in the overall field and relative positions of the candidates in the race for the Republican presidential nomination. One candidate, as we predicted in our previous analysis, dropped out of the race. In addition, new candidates came to the fore, while some of the major candidates appear to be releasing their hold on the top spot as others rise to the top, if only temporarily.
But political events don't play out in a vacuum, and on the night of the Republican debate, potential voter sentiment was also impacted by a televised speech from Democratic candidate Bernie Sanders as well as by the second game of the Major League Baseball World Series.