BlackBerry Opens BB10 Support to SAP, AirWatch, Citrix, IBM
BlackBerry, in support of users and its handset division, has decided to allow rival EMM companies to support BlackBerry 10-running smartphones.BlackBerry offers an enterprise mobility management (EMM) solution that enables customers to manage BlackBerry smartphones alongside iOS and Android-running devices (and with the launch of BES12 later this year, also Windows Phone devices). On May 13, BlackBerry became still more accommodating of the reality of EMM today, announcing that it will also enable its competitors—AirWatch, Citrix, IBM and SAP, initially—to also support BlackBerry 10-running devices as part of their mixed-platform environments. Many BlackBerry customers, and even those in once BlackBerry footholds such as government and other highly regulated and intensely security-focused industries, have moved away from pure BlackBerry deployments and now support a variety of platforms. Under the leadership of CEO John Chen, BlackBerry is doing all it can to make it simple, pleasant and cost-effective for BlackBerry users to remain BlackBerry users. While growth is ideal—and is being addressed—stabilizing BlackBerry means keeping its base in place. "When we began the transformation of BlackBerry, we divided the company into four divisions [EMM, handsets, cross-platform messaging and embedded systems] and we stressed how those divisions would work together to deliver the gold standard from a security and productivity perspective," John Sims, president of Global Enterprise Services at BlackBerry, told eWEEK.
"We also said that each of the divisions needed to be successful as businesses in their own right. And in the enterprise business we've talked much more strongly recently about what we do to support platforms beyond the BlackBerry platform, from a device perspective," Sims continued. "Today's announcement is really about the device business pursuing its success and opening the device platform to be able to be managed by the other MDM [mobile device management] players."