Google Voice Calls Stay Free Through 2013
Google's popular voice over Internet Protocol (VOIP) service will be free for calls made within the U.S. and Canada through 2013, the company said in a blog post.Users of Google's email service, Gmail, will be able to make free calls to contacts in the United States and Canada through 2013 via the Web-based mail platform and Google's Voice service, the company announced this week on its blog. The post also noted that in most countries, users could still call the rest of the world from Gmail at "insanely low" rates. Google Voice, which simply requires an Internet connection and a microphone to make calls, is part of a growing voice over Internet Protocol (VOIP) ecosystem that also includes major players, such as Skype, now owned by Microsoft. In 2002, when VOIP technology first emerged commercially, providers brought in $5.4 million in revenue from about 121,000 subscribers, according to a report released earlier this month from IBISWorld. A decade later, about 30 million Americans pay for VOIP service and the VOIP industry is expected to generate about $15.4 billion in revenue. "Actual usage of VOIP technology is much higher, as customers who do not pay for their VOIP service are excluded from these statistics. Over the 10 years to 2017, industry value-added (the industry's contribution to the economy) is expected to increase at an annualized rate of 15.3 percent," the report said. "Regulations and the dominance of companies like Google threaten the industry, but the expansion of mobile broadband networks will open up new avenues for growth. Cable companies able to bundle VOIP service with cable service will fare best in consumer markets in the coming five years, while businesses will slowly but surely turn to VOIP for voice needs."