LinkedIn Sales Manager Gains Microsoft Dynamics CRM Integration
LinkedIn's sales tool now connects with Dynamics CRM, enabling users to combine their social selling and customer engagement efforts.LinkedIn recently updated its selling tool, Sales Manager, allowing organizations to embed its functionality directly into Microsoft's CRM offering, Dynamics CRM. Emblematic of Microsoft's new approach to breaking down barriers between software platforms—often including those of major rivals—in the name of improved productivity, the new integrations help employees streamline their workflows and maintain focus as they go about completing their tasks. "This new upgrade will help open up new market opportunities for Microsoft customers that are interested in connecting their social selling activities to their pipeline and workflow efforts to improve performance and productivity," Steven Kaplan, LinkedIn senior product manager, said in a statement. Microsoft's Corporate Vice President of Dynamics CRM, Bob Stutz, said in a June 11 blog post that LinkedIn is "building deeper integration between LinkedIn Sales Navigator and Microsoft Dynamics CRM, enabling companies to easily connect their social selling activities to their customer engagement efforts." LinkedIn Sales Navigator works with Dynamics CRM Online as well as the 2011, 2013 and 2015 on-premises editions. Mirroring Microsoft's attempts at making app-switching a thing of the past, at least within the context of getting work done, LinkedIn Sales Manager enables users to access the software's capabilities without leaving the Dynamics CRM interface.
"With LinkedIn information embedded right into Dynamics CRM, sellers can better identify and build relationships with new and existing customers," Kaplan said. "With the LinkedIn Sales Navigator integration, sellers can send connection requests, view the latest lead and account updates, discover similar decision makers, and send InMail messages directly from Microsoft Dynamics CRM."