Microsoft Acquires Mobile Calendar App Maker Sunrise
It's official. The rumored buy is a done deal, pushing Microsoft deeper into the mobile app space.Days after the first rumblings spread among tech industry watchers, Microsoft announced Feb. 11 that it has acquired Sunrise Atelier, the New York City-based maker of the popular and well-regarded Sunrise calendar app for iOS and Android. The deal's financial terms were not disclosed, but earlier reports peg the transaction's value at around $100 million. In a statement, Rajesh Jha, corporate vice president of Microsoft Outlook and Office 365, said his company is "making this acquisition because we believe a reinvention in the way people use calendars on mobile devices is long overdue." Sunrise CEO and co-founder Pierre Valade and co-founder Jeremy Le Van said in a separate Feb. 11 statement that "Sunrise and Microsoft share this vision to make your life a little easier by focusing on time, design, and building experiences that delight you everyday." The app Sunrise "will remain free and available for iPhone, iPad, Mac, Android and Desktop—we're not going anywhere," they said in a pledge reiterated by Microsoft's Jha. The Sunrise calendar app has been lauded for its mobile-optimized, easy-to-use interface. Sunrise supports Microsoft Exchange, Google Calendar and Apple iCloud. "Our goal is to better help people manage and make the most of their time in a mobile-first, cloud-first world," a Microsoft spokesperson told eWEEK in an emailed statement.
"Today's acquisition and the recent acquisition of Acompli exemplify Microsoft's ambition to rethink the productivity category—and create more meaningful, beautiful experiences in mobile email and calendaring across all platforms," the spokesperson said.