Microsoft Courts SMBs With Dynamics CRM Online Channel Updates
The cloud-based customer relationship management software is now available through Microsoft's pay-as-you-go licensing program.Microsoft wants to make it easier for its Dynamics CRM Online channel partners that serve small and midsized businesses (SMBs) to expand their market opportunities. Dynamics CRM Online, Microsoft's cloud-based customer relationship management (CRM) software platform, is now part of the Redmond, Wash.-based company's Open Licensing Program for channel partners, announced Neil Holloway, corporate vice president of Sales & Partners for Microsoft Business Solutions Division. Microsoft describes the option on its Open License Web page as "a good choice if your customer is a corporate, academic, charitable, or government organization that wants to pay as they go." A minimum of five software licenses are required to participate. "Beginning today, Microsoft Dynamics CRM Online will be on Microsoft's Open Licensing Program giving small and mid-sized businesses access to the full suite of Microsoft Online Services in a way that fits their current engagement with their partner or service provider," said Holloway in a Feb. 2 announcement. "This presents a huge opportunity for Microsoft distributors and resellers and our CRM partners to differentiate themselves and grow their business." Chiming in on the Microsoft Partner Network Blog, Gavriella Schuster, general manager of Microsoft's Worldwide Partner Group, said the move will allow resellers "to go beyond just operational IT and move up the value chain in a business by engaging with your customers on their business processes." Dynamics CRM specialists can also leverage the licensing model to sell more related services and IT solutions for the platform, she suggested.
"The overall motion can create great synergies between our partners and resellers working together and forging strategic partnerships that will pay off in the near term as well as set up additional opportunities down the road," concluded Schuster.