Microsoft Promises Streamlined Workflows in Dynamics CRM 2016 Revamp
The new version of the company's CRM software will feature integration with Office and Microsoft's cloud offerings for in-app experiences that help eliminate alt-tabbing.Microsoft wants to make the time-robbing ritual of switching between Dynamics CRM and other apps a thing of the past. Today, the company announced some of the features in the upcoming cloud and on-premises release of its customer relationship management platform, Microsoft Dynamics CRM 2016. Less an update and more of an overhaul, the new software is emblematic of the ways Microsoft is "reinventing how companies think about productivity and business processes," Angela Bandlow, senior director of product marketing for Dynamics CRM, told eWEEK. One of Microsoft's major goals is to provide CRM users with the tools to "manage their daily activities in a single immersive experience," Bandlow said. In the case of Dynamics CRM 2016, that means cozying up to Office 365, Cortana and Microsoft's ever-expanding set of cloud-based productivity software and services. The new software will optionally link an organization's CRM system to Microsoft's Office Graph technology and its companion Delve application, which Bandlow described as the "common currency for collaboration and sharing among groups." Together, Office Graph and Dynamics analyze work connections, conversations and Office content to provide a prioritized, self-updating view of activities related to a user's role or projects.
In a Sept. 8 blog post, Bob Stutz, corporate vice president of Microsoft Dynamics CRM, wrote that Delve support surfaces "trending content that is most relevant to what a person is working on and what is trending around them. For example, Delve might show popular presentations or proposals to help our customers with their opportunity or account."