SAS, IBM Lead in Predictive Analytics: Study
SAS and IBM are a step above the rest in the predictive analytics space, according to Forrester Research.SAS, IBM and SAP are clear leaders in the big data analytics space, specifically predictive analytics, according to a recent report from Forrester Research. Forrester's evaluation of general-purpose big data predictive analytics solutions reveals these three leaders, along with five strong performers and two contenders. The Leaders in this Forrester Wave offer a rich set of algorithms to analyze data, architectures that can handle big data, and tools for data analysts that span the full predictive analytics life cycle. SAS and IBM stand out above the others in the study, but each of the 10 vendors evaluated provide unique points of differentiation that many customers will find attractive, Forrester said. The report says that among the 10 vendors evaluated, SAS is "an analytics powerhouse" and, along with IBM, is an "unshakable leader" in the analysis of big data predictive analytics solutions. The ratings were based on three categories, and SAS scored highest among all vendors in each: current offerings, strategy and market presence. "Since 1976, SAS has provided enterprises with the industry's most powerful analytics, which continue to support the world's largest data sets, now called big data," Jim Davis, SAS senior vice president and chief marketing officer, said in a statement. "With innovative new products such as SAS High-Performance Analytics Server, SAS Visual Analytics and SAS DataFlux Event Stream Processing Engine, we are leading the charge to meet new and fast-evolving customer needs.