Toyota Drives Microsoft Windows 8 to Daytona, NASCAR
Toyota Racing Development USA is using a Windows 8-based app known as Trackside to improve its team’s chances at Daytona International Speedway and other NASCAR races.Toyota Racing Development (TRD) USA, a subsidiary of Toyota Motor Sales, U.S.A., is using Windows 8 technology to literally drive racers and crews in NASCAR competitions, such as the Daytona 500. TRD, which serves as the North American racing arm for design, development and assembly of Toyota’s factory racing engines and chassis, worked with Microsoft to design a touch-enabled app for Windows 8 as the centerpiece of a new strategy to improve the performance of the Toyota teams competing in NASCAR. Indeed, a Microsoft team is on hand at Daytona International Speedway this weekend to help out with the application, known as Trackside. Erwin Visser, general manager of Windows commercial marketing at Microsoft, who initially posted a blog entry about the Trackside app on Dec. 17, 2012, said, “Our Microsoft team is with TRD this weekend at the season opening NASCAR races in Daytona, Florida, to see how things are shaping up on the race track with their Windows 8 Trackside app running on the new Surface Pro,” in a February 23 post. When drivers, crew chiefs and team engineers expressed the need for a more mobile computing platform to monitor real-time performance data, TRD delivered the Windows 8 Trackside app and deployed it on Microsoft’s Surface Pro with Windows 8 Pro.
Previously, during practice drivers and crew chiefs had to record racing performance data with software on a laptop, or even with pencil and paper, requiring drivers to get out of their race cars to view information about the car’s performance, as well as to explain what was happening on the track.