Trifacta Lands $35 Million in VC for Big Data Optimization
Trifacta is known as a "data wrangler," which means manually converting messy, repetitive and/or incorrect data from its original form into a usable format.Big data optimizer Trifacta scored a major victory for its burgeoning market Feb. 9, landing $35 million in growth-stage financing from existing investors Accel Partners, Greylock Partners, Ignition Partners and new investor Cathay Innovation. The new funding brings the company's total amount raised to more than $76 million, according to Crunchbase. The additional financing will be used to fuel the growth of Trifacta's global field organization and the continuing innovation of its award-winning products, the company said. Trifacta is known as a "data wrangler." This refers to the process of manually converting messy, repetitive and/or incorrect data from its original form into a usable format that enables more efficient consumption of the data using semi-automated tools. Other providers in these markets include ClearStory Data, Cubit, Paxata, and Datawatch. Data wrangling is a new-gen service in the same market as master data management, data governance, deduplication and similar data-cleansing products and services.
Trifacta had a breakout year in 2015, landing customers such as Kaiser Permanente, Juniper Networks, TeliaSonera and Royal Bank of Scotland. The San Francisco-based startup also expanded a partnership with Cloudera.