Trifacta Lands $35 Million in VC for Big Data Optimization

By Chris Preimesberger  |  Posted 2016-02-10 Print this article Print

Trifacta is known as a "data wrangler," which means manually converting messy, repetitive and/or incorrect data from its original form into a usable format.

Big data optimizer Trifacta scored a major victory for its burgeoning market Feb. 9, landing $35 million in growth-stage financing from existing investors Accel Partners, Greylock Partners, Ignition Partners and new investor Cathay Innovation.

The new funding brings the company's total amount raised to more than $76 million, according to Crunchbase. The additional financing will be used to fuel the growth of Trifacta's global field organization and the continuing innovation of its award-winning products, the company said.

Trifacta is known as a "data wrangler." This refers to the process of manually converting messy, repetitive and/or incorrect data from its original form into a usable format that enables more efficient consumption of the data using semi-automated tools. Other providers in these markets include ClearStory Data, Cubit, Paxata, and Datawatch.

Data wrangling is a new-gen service in the same market as master data management, data governance, deduplication and similar data-cleansing products and services.

Trifacta had a breakout year in 2015, landing customers such as Kaiser Permanente, Juniper Networks, TeliaSonera and Royal Bank of Scotland.  The San Francisco-based startup also expanded a partnership with Cloudera.

Trifacta 2015 highlights included:

--increased sales over 700 percent and added new users at more than 3,000 companies, spanning 105 countries around the globe;

--expanded customer base to include global brands such as Citco, TeliaSonera, Royal Bank of Scotland, Proctor & Gamble, Juniper Networks, Sanofi, Kaiser Permanente, Pfizer and PepsiCo;

--launched partnerships with Salesforce, MapR Technologies and Zoomdata, in addition to expanding efforts with existing partners Cloudera, Hortonworks and Tableau;

--launched Trifacta Wrangler, a free, connected desktop edition of its data wrangling software to address the needs of analysts who work with data in Excel or self-service visualization tools, such as Tableau;

--released v3 of Trifacta Wrangler Enterprise, which augmenting customers to empower a diverse range of users to work more productively with data, regardless of technical ability. The v3 release also established data governance requirements for security, metadata and data lineage management and operationalization for organizations implementing data wrangling solutions at enterprise scale; and

--opened operations in Europe with two new offices in London and Berlin, driven by the growing global big data market.

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