Apple Hires Burberry CEO to Lead Retail Division
Angela Ahrendts, CEO of fashion house Burberry, will join Apple in the spring to lead the company's online and retail stores.Consumer electronics giant Apple announced it is bringing Angela Ahrendts, CEO of luxury clothing brand Burberry, onboard next spring in a newly created position, as a senior vice president and member of the company’s executive team, reporting to CEO Tim Cook. Ahrendts will oversee the strategic direction, expansion and operation of both Apple retail and online stores, which both receive high marks from consumers and design professionals when it comes to their layout and ease of use. As of July 2013, Apple had 415 retail stores in 13 countries, including 253 in the United States. Although many of the retail outlets are in malls or shopping centers, the company also boasts several flagship locations that feature sleek architectural details like glass spiral staircases, clean, modern lines and, in the case of the company’s 24-hour flagship on 5th Avenue in Manhattan, an all-glass cube that draws in tourists and Apple customers alike. "I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline," Ahrendts said in a statement. "I have always admired the innovation and impact Apple products and services have on people's lives and hope in some small way I can help contribute to the company's continued success and leadership in changing the world."
Prior to Burberry, Anrendts was executive vice president at Liz Claiborne, and earlier in her career, she served as president of Donna Karan International. She has been on Forbes’ 100 Most Powerful Women in the World list, and in February, she was named the ninth most powerful woman in the United Kingdom by Woman's Hour on BBC Radio 4.