Microsoft Sells Off MSN China
Instead of pulling the plug, as expected, Microsoft sold the MSN China web portal to XiChuang Technology.Microsoft has sold the MSN China web portal to XiChuang Technology for an undisclosed amount, the company announced this week. The company had originally planned to shutter the service, the Redmond, Wash., software maker announced earlier this year. Instead, the company has sold MSN China to XiChuang, whose chief executive, Anderson Liu, formerly served as general manager of Microsoft Online in China. In an Aug 29 announcement, the companies pledged to work on a smooth transition of MSN China's search advertising business to XiChuang. "Microsoft is deeply committed to China, offering a range of products including Windows 10, cloud services, and hosting the largest research and development center outside of the U.S.," a Microsoft spokesperson told The Wall Street Journal in a May 9 report. In March 2014, the company partnered with China's 21Vianet Group, a carrier-neutral Internet Data Center services provider, to bring its Azure cloud computing platform to the country. "Cloud computing is a big part of the future for China, and we are thrilled to play a role in bringing this future to our customers," Takeshi Numoto, a corporate vice president at Microsoft Cloud and Enterprise, said at the time.
Last year, during Chinese President Xi Jinping's visit to Microsoft's headquarters, Microsoft announced that Baidu.com would serve as the default home page and search experience for its Edge web browser in Windows 10 in China. Baidu, which boasts more than 600 million users, also pledged to deliver Universal Windows search, maps, video and cloud apps for Windows 10. The company also forged alliances with Unisplendour and 21Vianet on hybrid-cloud services for the region and China Electronics Technology Group to deliver Windows 10 to Chinese government and state-owned enterprises.