SAP Closes Deal to Acquire MDM Maker Hybris
Hybris has developed a new-generation master data management package that provides a single view for commerce and unified commerce processes.SAP, reinvigorated in the last two years due to new interest in its HANA in-memory database and mobile application management, closed a deal Aug. 6 to acquire privately held customer-engagement software maker Hybris. The German-based enterprise database and middleware maker had announced its intention to acquire Switzerland-based Hybris back in June. SAP didn't divulge terms of the transaction, but Reuters cited sources putting the price at about $1 billion. If accurate, it would be a high valuation—nearly 10 times the company's annual revenue of $110 million. Hybris thus becomes SAP's only commerce software offering. With the closure of the transaction, SAP will halt further investment in its Web Channel Experience Management (WCEM) platform. OmniCommerce, Hybris' front-line product, is a new-generation master data management package for commerce and unified commerce processes that gives enterprises a single view of their customers, products and orders. It also provides customers with a single view of the business.
The company's omni-channel software is built on a single platform, based on open standards, and scalable and extensible to be able to expand as an enterprise grows.