Apple Snaps Up Broadmap, Catch: Reports
Apple quietly acquired the mapping company Broadmap and note-taking specialist Catch this year, according to reports.Apple acquired two technology firms, BroadMap and Catch, earlier this year in the company's typically secretive manner, according to reports. BroadMap is a digital mapping company and a provider of geographic information system (GIS) tools for businesses. "BroadMap provides government, nonprofit and commercial business partners with custom-fit Geographic Information System (GIS) solutions," states the company's Website. Further, it describes itself as "a driving force and pioneer in the areas of digital mapping products and services, telecom, location intelligence and Web and mobile applications." Customers include MapQuest, Nokia and Nielsen. Apple may have indirectly confirmed that it acquired the company's technology and talent by issuing the following boilerplate statement to All Things D's Ina Fried: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans." Confusion surfaced when a Twitter account associated with BroadMap denied the buy. "Sorry to disappoint everyone, but contrary to current reports @BroadMap has not been purchased by Apple," said a tweet that since appears to have been deleted, according to The Wall Street Journal's Daisuke Wakabayashi.
LinkedIn tells another story. Wakabayashi wrote: "Other evidence suggests that a deal actually happened. For starters, what appears to be the LinkedIn page of BroadMap Chief Executive Daniel Perrone says BroadMap was acquired by a Fortune 5 company." (Apple technically is number 6 on the Fortune 500 list, noted Wakabayashi.)