Apple Unveils New MacBook; Apple Watch Preorders to Begin April 10

By Todd R. Weiss  |  Posted 2015-03-09 Print this article Print
Apple Watch, MacBook, smartwatches

At Apple's "Spring forward" event, the re-engineered MacBook and the long-awaited Apple Watch are unveiled. The new MacBook starts at $1,299, while the luxury Apple Watch Edition starts at $10,000.

As expected, Apple took the wraps off its upcoming Apple Watch today, showing off the smartwatches that will start at $349 for a Sport version, while also finally releasing pricing details on its luxury Watch Edition, which begin at a cool $10,000 for an Apple Watch in 18-karat gold.

But there was more, of course, including the unveiling of the all-new, re-engineered MacBook, which is thinner, lighter and has longer battery life than previous versions. Apple has priced the latest MacBook starting at $1,299.

Both the Apple Watch and MacBook details came at Apple's "Spring forward" event on March 9, which was held at San Francisco's Yerba Buena Center for the Arts Theater and streamed live on Apple TV and online.

Preorders for Apple Watches begin on April 10 in the United States, while the devices will be available starting April 24, when they will be in Apple stores and available for perusing and purchasing. 

The long-awaited Apple Watch was originally announced in September 2014 at an Apple new product event, along with the then new iPhone 6 and iPhone 6 Plus smartphones, according to an earlier eWEEK report. Today's gala provided a stage for Apple CEO Tim Cook and others to show off the device's features in fine detail, down to its features, colors, pricing and availability dates.

Apple Watch is "the most personal device we have ever created," said Cook. "It's not just with you, but it is on you."

Users will be able to expect 18-hour battery life in normal use, he said, a claim that certainly puts to rest lots of rumors over the last few months that echoed concerns of 5-hour-long battery life with the devices.

All along, Apple has said there will be three versions of its smartwatch—Apple Watch, Apple Watch Sport and Apple Watch Edition, which is aimed as a luxury version of the devices. While the $349 starting price for the Sport version has been known since last September, the pricing has now been released for the upscale versions, starting at $549 for a 38mm-wide standard Apple Watch and $599 for a 42mm-wide standard Apple Watch. Prices for the 38mm version can rise to $1,049, while prices for the 42mm version can rise to $1,099, depending on the watch band that is selected.

The big pricing news, however, surrounds the Apple Watch Edition luxury version, which starts at $10,000 in 18-karat gold, according to Apple. Interestingly, Cook never mentioned what the high-end pricing for an Edition series Apple Watch can reach. The Apple Watch Edition version will be available in limited quantities through select retail stores, Cook said.

The Apple Watch Sport version is available with a Silver or Space Gray aluminum body and with wrist bands in many colors. The regular Apple Watch can be purchased with a fluroelastomer band or one of three different leather bands.

The first Apple Watches will be sold in the U.S., Australia, Canada, China, France, Germany, Hong Kong, Japan and in the United Kingdom, with additional nations to be added in the future.

Cook said the new watches are accurate to within 50 milliseconds of the Coordinated Universal Time (UTC) standard, placing them among the world's most accurate time pieces.

The Watch can be customized by users with a wide range of watch faces, from formal to modern to digital and even with images of Mickey Mouse.

Users can then add the features they desire on the watch faces, including the date, a stopwatch, upcoming meetings and more. Also part of Apple Watch is a feature called "glances," which brings information that users want to check often and quickly to them right on the watch face, so they can see what's needed at just the right time, said Cook. That includes music, heart rate, messages and more.

Apple Watch "allows you to communicate immediately and much more intimately than ever before," he said, including by receiving messages right on a user's wrist and allowing them to respond using a tap. Apple Watch also has a built-in speaker and a microphone so users can receive calls on their Watch.

"I have been wanting to do this since I was 5 years old," said Cook. "And the day is finally here."



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