Aruba Networks: #GenMobile Workers Are Highly Mobile, Connected
A survey by the vendor also finds that this new generation of workers is demanding less traditional workdays and greater independence.The new generation of employees entering the workforce are highly mobile, are demanding non-traditional, flexible work hours and say they are more productive working from home, according to a recent report compiled by Aruba Networks. Referring to the group as #GenMobile, Aruba officials said these employees are molding their work lives around their mobile devices, and would choose to have their work environments shaped to their preferences rather than have a pay raise. "We’ve seen flexible working, BYOD [bring-your-own-device] and always-on connectivity growing for some time, but this report shows that it’s now become a way of life for those in the modern workforce," Ben Gibson, chief marketing officer for Aruba, said in a statement. "What this report suggests is that #GenMobile won’t have patience with companies who do not accommodate their mobile lives. In order to attract and keep the best employees, businesses need to start looking for solutions to ensure levels of empowerment and productivity in this emerging working world. Ultimately, many will have to totally redefine traditional work environments." Analysts and other industry observers have for several years talked about the increasingly tech-savvy and increasingly mobile employees coming into the workforce, and the challenges they create for companies and their IT departments. The Aruba report, in which more than 5,000 people worldwide were surveyed, adds further color to the picture of workers who are more apt to shape their working lives to their desires.
Sixty-two percent of the #GenMobile workers own three or more connected devices, and almost 58 percent of them prefer WiFi connections to other options, such as 4G, 3G or wired. In addition, they're becoming even more wired: 37 percent said they expect the number of hours that they work remotely will increase over the next 12 months.