BlackBerry Got the Platform Right, but Must Work on Hardware: Analyst
Gartner's Carolina Milanesi likes a lot about the BlackBerry 10 platform, “but no one ever bought RIM for the sexiness of the handsets."The BlackBerry Z10, the first smartphone to run BlackBerry 10, has been well-reviewed and discussed at length, but not in the usual ways. The talk of specifications that normally follows the launch of an anticipated device—dimensions down to a fraction of a millimeter, the type of coating on the display, how its weight compares with iPhone 5's—have been largely absent. "The hardware specs are sort of beside the point. It's about the platform," Carolina Milanesi, research vice president for market research firm Gartner, told eWEEK during a sit-down conversation about BlackBerry's big announcements this week. (This overlooking of the specs began even before BlackBerry's official lifting of the veil Jan. 30. Frank Boulben, chief marketing officer for BlackBerry, smiled in recognition when asked about this during a Jan. 31 interview with eWEEK. "The carriers I meet with always ask about the specs," he said. "With the Z10, they didn't—not once.") "It's the software, the user interface, the keyboard," Milanesi said. "You need to just trust in it; you need to relax a little and let it work for you, but it's brilliant; it's really a different approach. I like the Peek a lot, too."
Of course, she added, "no one ever bought RIM for the sexiness of the handsets. Except the Pearl, maybe."