'Business-Class' Lumia 650 Windows Phone Launches in Europe
Aimed at business users, the budget Windows phone features some premium touches.Microsoft officially launched the Lumia 650 phone in select European markets, the company announced on Feb. 15. Though the Windows 10-powered smartphone retails for about $199, the company made an effort to bring some premium features to the low-end device, according to Microsoft Program Manager and Devices Lead Samuli Hänninen. The Lumia 650 was designed "to bring first class to business class," said Hänninen in a Feb. 15 announcement. Examples include a 5-inch OLED screen, the display technology often found in high-end devices like Samsung's popular Galaxy smartphones. An exposed metal chassis, another relative rarity among budget phones, further helps set the handset apart in its price range. "Lumia 650 also features a highly polished, diamond cut and anodized aluminum frame, giving it an unparalleled and premium feel," he added. Microsoft is also bucking the trend of releasing sealed handsets with non-user replaceable parts. "Importantly, we didn't sacrifice the removable battery and expandable storage, something we know our customers enjoy having." The device is easy to slip into a suit pocket or gadget bag. "And with a profile of only 6.9mm and weighing just 122 grams, it's incredibly thin and light," noted Hänninen. Video and photo imaging duties are handled by a 5-megapixel front camera and 8-megapixel rear shooter.
While built to appeal to design-conscious smartphone buyers, the Lumia 650 is squarely aimed at businesses seeking to harmonize their efforts at embracing mobile productivity with their Windows-based user IT environments.