IBM, Apple Partnership Takes Aim at Japanese Seniors
IBM and Apple have teamed up with Japan Post Group to deliver IBM MobileFirst for iOS solutions to improve the lives of Japanese senior citizens.IBM, Apple and Japan Post Group recently announced an initiative to help senior citizens better deal with everyday issues and connect with health care providers and the wider world via technology. The first-of-its-kind program will deliver Apple iPads with customized apps to senior citizens to keep seniors engaged and connected with health care providers and others. Built on the global partnership Apple and IBM announced last year, the iPads will be rolled out by Japan Post and come with software designed by IBM. After piloting iPads and apps custom- developed for the elderly, Japan Post Group will expand the service in stages. The ultimate objective is to include four million to five million seniors in Japan by 2020. Today, more than 33 million people or 25 percent of Japan’s population are seniors. The figure is projected to grow to 40 percent over the next 40 years. "We are joining with two of the world’s most respected leaders in technology to bring our elderly generation into the connected world, expand our businesses by deepening relationships, and discover new ways to strengthen the fabric of our society and economy,” said Taizo Nishimuro, CEO of Japan Post Group, in a statement.
The iPads delivered to seniors will include customized apps plus familiar capabilities and features, such as FaceTime, Messages, Mail, Photos and iCloud Photo Sharing. Users will have access to the App Store, iTunes Store and iBooks Store. The iPad will include iOS 8, which offers accessibility features, such as settings for low- vision and hearing- impaired users.