IBM Sees Cyber Monday Go Mobile With 55% Sales Growth
According to IBM's Digital Analytics Benchmark, Cyber Monday was a big day for mobile sales, which grew 55.4 percent year-over-year.U.S. shoppers made Cyber Monday the biggest online shopping day in history, with a 20.6 percent increase in online sales, data from the IBM Digital Analytics Benchmark show. IBM said mobile sales led the way, exceeding 17 percent of total online sales, an increase of 55.4 percent year-over-year, according to results from the cloud-based IBM Digital Analytics Benchmark, a real-timeplatform that tracks millions of transactions and analyzes terabytes of raw data from approximately 800 retail sites nationwide. Moreover, Cyber Monday also capped the highest five-day online sales period on record—from Thanksgiving Day through Cyber Monday—which grew 16.5 percent over the same period in 2012. "We continue to see a dramatic movement of the new digitally savvy consumer as Cyber Monday once again proved to be the star of this holiday shopping season," Jay Henderson, strategy director for IBM Smarter Commerce, said in a statement. "The mobile device has become the shopping companion of choice for consumers, driving record mobile sales, with 55 percent growth over last year." With an increase in online sales across multiple channels, chief marketing officers (CMOs) are turning to cloud-based, real-time analytics from IBM to understand and act on consumer trends in the moment. IBM seeks to help marketing, e-commerce, merchandising and customer service leaders build deeper customer relationships across every touch in the commerce cycle.
Marking the close of Cyber Monday, as of midnight Dec. 3, IBM identified several trends, including that Cyber Monday online sales grew by 20.6 percent from 2012, with an average order value of $128.77, down 1 percent year-over-year.