IBM: Speed, Analytics Drive Mobile Adoption in the Enterprise
A new study from IBM indicates that speed, analytics, security and integration are key factors driving the adoption of mobile strategies in the enterprise.IBM announced results of a new study that indicated speed and productivity are key drivers in the adoption of mobile strategies in the enterprise. Indeed, the survey showed that speed, analytics, integration and security are the top drivers of mobile adoption. Based on responses from more than 600 survey participants in 29 countries and eight industries, the IBM report, "The 'Upwardly Mobile' Enterprise: Setting the Strategic Agenda," highlights the business advantages of using mobile technologies to fundamentally change how organizations interact with customers, and develop and deliver products and services to market. The report further examines a subset of respondents called "mobile strategy leaders," which are defined as organizations that have already established a clear direction for their mobile efforts and consider their mobile strategies something that distinguishes them from their peers. Of the leaders surveyed, 73 percent report measurable returns on their mobile investments, while 81 percent say mobile has fundamentally changed how they do business. Regarding speed, survey respondents said an effective mobile environment enhances the timely delivery of information and insight to service customers regardless of location. Indeed, 58 percent of all respondents report that a key benefit of using mobile to improve employee productivity is faster customer response time. In addition to focusing on expanding their network infrastructure, 78 percent of mobile strategy leaders—versus 44 percent of non-leaders—said they are planning to increase their investment in an employee’s ability to work outside the office.
On the analytics front, 70 percent of the mobile strategy leaders surveyed describe themselves as effective in areas such as addressing structured and unstructured mobile data, handling large volumes of data, analyzing mobile data and taking action based on that data. Less than 37 percent of non-leaders said they are equipped to deal with these issues.