Intel Partners With ARM Chip Maker Rockchip on Tablet Products

 
 
By Jeffrey Burt  |  Posted 2014-05-27 Email Print this article Print
 
 
 
 
 
 
 
tablets Intel

The two companies will work together to produce a quad-core SoC for entry-level tablets that includes 3G wireless technology.

Intel is turning to a Chinese chip maker with a history in ARM processors to help it expand deeper into the highly competitive low-end Android tablet market.

Intel officials on May 27 announced a partnership with Rockchip in which the companies will build a new family of mobile SoFIA systems-on-a-chip (SoCs) that will feature Intel's x86 Atom platform and its 3G wireless modem technology. The Intel-branded processors will help the giant chip maker fill a hole in its planned SoFIA lineup that initially included a dual-core 3G version expected to hit the market later this year, and a quad-core 4G LTE version scheduled for the first half of 2015.

The quad-core 3G SoCs built with Rockchip also will come in the first half of next year, according to Intel officials. Both Intel and Rockchip will be responsible for selling them to their respective customers.

No financial details about the deal were released.

"This product really is meant to sit in there [between the other two versions] as a quad-core with 3G," Intel CEO Brian Krzanich said in a conference call with analysts and journalists following the announcement. "It's purely targeting the right product with the right features at the right cost that is really critical for this market."

It also will help extend Intel's reach into the highly coveted Chinese market, Krzanich said.

"We looked at this purely as access and speed to those markets," he said.

Intel was one of a number of large and established tech vendors—including Microsoft, Dell and Hewlett-Packard—that were slow to respond to the rapidly changing computing environment over the past few years as consumers and business users began migrating to tablets and smartphones. Now, the bulk of mobile devices in the market are powered by low-power SoCs designed by ARM and made by the likes of Qualcomm and Samsung, and run Google's Android or Apple's iOS mobile operating systems.

Intel in recent years has been aggressive in pushing the performance and driving down the energy consumption of its x86 products, particularly the low-power x86-based Atom chips. Last year, Intel introduced the Silvermont microarchitecture that officials said met or exceeded ARM's offerings in terms of performance and energy efficiency.

In addition, Krzanich, since becoming CEO in May 2013, has put even more of Intel's focus on the mobile space. However, the company has struggled to get its chips into a wide range of systems, though the company expects 40 million Intel-based tablets to sell this year, compared with 10 million last year.



 
 
 
 
 
 
 
 
 
 
 
 
 

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