Isis Payment Service Will Become Softcard
The company is changing its name to avoid confusion with the Islamic militant group in the Middle East that is also known as ISIS.Officials with Isis, the mobile wallet service that was created by AT&T, Verizon and T-Mobile, two months ago said the company would rebrand to avoid sharing the same name as the Islamic militants who are cutting a bloody swath through the Middle East. They announced on the company Website Sept. 3 that within the next few weeks Isis would become Softcard. "It's a different name for the same great way to pay," the announcement on the site's landing page said. "In July, we announced that we would rebrand the Isis Wallet to avoid confusion and association with a violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym, ISIS," CEO Michael Abbott wrote in a post on the company blog. "However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence." Abbott wrote that the company's "search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility and simplicity to define our category. Today, I'm pleased to announce we will rebrand the Isis Wallet to Softcard."
Customers' Isis Wallet app will continue to work during the transition, and the company within the next few weeks will roll out an updated app carrying the Softcard name. Users then will be able to update the app as they've always done "and see that your Isis Wallet has become Softcard," Abbott said.