Microsoft Revamps Bing iPhone App to 'Find and Do' Faster
The new Bing app for iPhone is designed to help users find answers and quickly accomplish tasks on the go.Sporting a new look and feel, and currently available in the Apple App Store, the latest version of Microsoft's Bing app for iPhone (v.6) comes a step closer to serving as a search-based hub for mobile experiences. "Today we are delighted to announce the new Bing app that rethinks search on your iPhone," Richard Qian, corporate vice president of Bing User Experience (UX) Engineering, wrote in a blog post. "We designed the app to bring together the information you need, connected to the apps you trust, to help you 'find' and 'do' faster and easier than ever before." Mobile and PC-based searches are fundamentally different, necessitating a fundamentally different approach for each, Qian wrote. The former often requires "instant answers and the ability to take immediate action," he said. In that regard, the Bing app has been redesigned so "you search and take action from one place so you can focus on the things that you want to find and do, rather than where and how to accomplish them."
On the iPhone, the app is aware of other media-handling apps, enabling users to view streaming movies or listen to music on their preferred apps. "Say you want to watch Good Will Hunting. Search once in the Bing iPhone app and your options for watching are right there—you're just a tap away from 'play,'" explained Qian. "Similarly, you can easily find a song—say Adele's 'Rumour Has It'—and listen to it through your favorite app, or watch the music video right inside the Bing app together with the lyrics."