Microsoft Tackles MDM With Enterprise Mobility Suite
Office for iPad is a big deal. But with the company's unified, cloud-based approach to MDM, Microsoft takes serious steps to carve out a place in the booming business mobile market.Microsoft has launched a new product called Enterprise Mobility Suite (EMS), the software giant's stab at the booming market for business mobile device management solutions. During his first major press event after being named CEO, Satya Nadella hinted that Microsoft had more to show off than the long-awaited Office for iPad. Delivering a speech laced with references about making IT professionals' lives easier in a mobile-centric and cloud-enabled world, Nadella said on March 27 that "perhaps the toughest challenge for the IT professional is to be both empowering the end user to be able to do what they want to do and at the same time protecting the corporate asset." Nadella added that the challenge "of being able to take a people-centric approach and yet allowing the IT professional to be a hero" in terms of safeguarding corporate data "is what we want to step up to really do." Microsoft's answer is EMS. EMS encompasses a set of services that provide cloud-based mobile device management (MDM); mobile application management (MAM) with self-service capabilities; and security and identity management for Windows, Apple iOS and Google Android devices. Specifically, it comprises Windows Intune for MDM, Microsoft Azure Rights Management and Azure Active Directory.
Microsoft brought together those components "into a holistic offering," said Julia White, corporate vice president of marketing for Microsoft Office, during the March 27 press event in San Francisco. "So now IT has one place to go to manage the bring-your-own-device [BYOD] strategy, help in a cloud-based way, do identity and access management as well as protect company data."