Mobile Apps Affecting Living, Banking, Shopping Routines
Nearly 40 percent of smartphone owners use their phones for business as much or more than for leisure, the report found.Mobile apps have changed and continue to change the lives of the vast majority of U.S. citizens, from the way that older Americans socialize to nearly every behavior of younger Americans, according to Apigee. The company’s 2013 Digital Impact Survey invited 1,000 smartphone owners in the United States to assess how mobile devices and apps are affecting their everyday behaviors, tasks and attitudes, and found more than half of 18- to 24-year-olds (54 percent) report they would not be able to wake up on time without apps on their smartphones or tablets. Six percent of respondents–equivalent to 8.4 million Americans, if the survey sample could be considered to reflect a microcosmic view of the 140.5 million smartphone owners in the country--said they would be unable to feel happy without their mobile apps. The survey also indicated mobile technology is changing the way we do our jobs, with 44 percent of respondents asserting that changes in smartphones, tablets and apps have already altered how they do their jobs, and 51 percent expecting further changes in the next two years.
Nearly 40 percent of smartphone owners use their phones for business as much or more than for leisure, the survey found.