New Google Tool Tests Mobile Performance of Websites
In addition to helping Website owners assess how fast and friendly their sites are on mobile devices, the tool offers fixes as well.Google has released a new tool that it says lets Website owners test the mobile friendliness and speed of their sites and get fixes for any issues that might be identified in the process. To run a test, all that site owners or administrators have to do is type their URL into the tool, which is hosted by Google's Think With Google marketing analytics team. The "test my site tool" then runs a series of tests on the site and ranks it on a scale of 1 to 100 for mobile friendliness, mobile speed and desktop speed. The tool considers a variety of factors when assigning a ranking for each category. For instance, to assess a Website's mobile friendliness, the Google tool considers features such as tap friendly buttons, ease of navigation within a small screen format, and the manner in which the most relevant or important information on a page is presented to the user. Other factors that Google considers when ranking a Website's mobile friendliness include font sizes, features that hide or make it hard to read content, and plug-ins.
Similarly, when ranking a Website for mobile speed, the Google tool looks at a variety of factors that it considers as having a direct impact on how quickly or slowly the site loads on mobile devices. For instance, it looks at whether the site does landing page redirects, employs browser caching or uses image optimization tools to ensure images load quickly on mobile devices.