Amazon Kindle Fire: 10 Factors That Explain Its Surprising Popularity

Amazon Kindle Fire and Kindle Fire HD are two of the most popular tablets on the market. Granted, they can’t quite muster the huge popularity of Apple’s iPad, but they are a key driver in Android’s success in the tablet market. Amazon’s Kindle Fire line has established the online retail giant as a major player in the marketplace, and could very well have a huge impact on the tablet space in the coming years. But what is it about the Kindle Fire that is so appealing that has large numbers of consumers going to Amazon.10 to buy the tablet? It’s hard to pinpoint a single feature. After all, the Kindle Fire’s true value does not present itself until it’s taken as a whole. Competing devices can readily beat it in a feature-by-feature comparison. But a product must be evaluated on its total value to the average customer. And on that front, the Kindle Fire does a good job. This eWEEK slide shows takes a closer look at Amazon’s Kindle Fire features and why the complete package is so popular in the tablet market.